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StoreTours: Luxury resale retailer expands physical footprint

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Resale is hot these days and Rebag is capitalizing on it — online and off.

The digitally-native company which trades in luxury handbags for resale has opened two locations in Los Angeles, one in the Melrose neighborhood and the other in Beverly Hills. Rebag made its physical debut this year, with a flagship in Manhattan’s SoHo, followed by an outpost on Madison Avenue.

Both Los Angeles stores feature the retailer’s signature “Rebag bar,” where customers who want to sell their bags can have them instantly authenticated and valued, along with hundreds of high-end designer handbags for sale. And both offer the same flexibility, and personalized services as in the brand’s NYC boutiques, the company said.

“Over the past year, we’ve seen considerable online adoption from customers on the West Coast and specifically in the LA area,” says Charles Gorra, founder and CEO of Rebag. “The time was right to expand our physical retail presence here, and while opening two stores at the same time is a bold move, the market has shown us that there is a strong appetite for Rebag. Each neighborhood with its unique clientele will allow us to reach even more customers with our transparent, instantaneous retail process through an elevated, in-store shopping experience.”

In line with the openings, Rebag also launched a new initiative called Rebag Infinity. It provides 70% store credit for every previously-purchased bag exchanged for a new Rebag handbag within six months.

Online, Rebag allows customers to sell their luxury handbags and shop through Rebag’s mobile app and its web site. Rebag promises payment for bags accepted within one to two business days for online and mobile transactions and in less than 60 minutes in stores.

“Rebag has always been about providing seamless access to luxury handbags and that means servicing our customers across the country,” says Gorra. “The decision to open our next physical retail locations in Los Angeles was a natural next step in furthering this mission.”

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