StoreTours: A look Inside Simon Carter store

Simon Carter is an iconic British Designer who started off know as ‘the king of cufflinks’ and then grew into crafting a full range of men’s formal and casual clothing. His unusual design sense comes from his acute ability to look at the world with the freshness of a child using his vast & varied experience. His mixed sense of humor & quirky musings interpreted in his design sensibilities has been an inspiring influence for the ‘Art of Dandy Dressing’.

Aditya Birla Fashion and Retail Ltd brings Simon Carter to India to offer complete ensemble solutions ranging from formal wear to casual wear.

The store design strategy was conceived to bring to life the design ethos and imagination of Simon Cart.