A high level of customer experience maturity is one of the most important contributing factors toward organizational and revenue growth, and for ensuring a solid advantage over industry competitors.
Comprising the sum of all interactions, reactions, and transactions, customer experience is all about how a consumer perceives and ultimately rates the service or product being delivered. A multitude of vendors to choose from gives more opportunity than ever before for customers to walk away if unsatisfied with their experience. As companies face this growing challenge to build and maintain customer loyalty, it’s imperative to value every interaction, no matter how small, to build a competitive advantage that lasts.
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