Resumen de la semana: De la nueva etapa de Lacoste en España al lanzamiento de la marca de Textil Santanderina
Reposicionamientos, fichajes y salidas. En los últimos siete días, el negocio de la moda en España ha estado protagonizado por Lacoste, que ha trazado una nueva hoja de ruta en el país tras completar su reestructuración. En paralelo, Textil Santanderina ha anunciado el lanzamiento de una marca de deporte para llegar directamente al consumidor. La semana también ha vivido la salida del histórico Miguel Cernuda de Gocco y el nuevo fichaje de Swarovski para pilotar el retail de la empresa en Europa. El Corte Inglés también ha saltado a los titulares del negocio de la moda esta semana, tras sentarse con los gigantes del sector para renegociar la distribución y presentar resultados.
LUNES
La empresa abre una nueva etapa en España: menos tiendas y mejor wholesale para rejuvenecer la marca.
Kiko renueva su cúpula en España: el director general abandona la compañía.
La marca se refuerza en España con una apertura en Sevilla.
El gigante entra en el top ten de las empresas sistémicas españolas con más éxito.
El diseñador, Premio Nacional de Diseño de Moda.
MARTES
La empresa reestructura su cúpula y despide al histórico Miguel Cernuda.
La compañía de moda premamá busca local para abrir su primera tienda en España.
El grupo convierte al cliente en diseñador y ensaya la cocreación.
La central de compras reordena su estructura en España y elimina la figura de consejero delegado.
La empresa de calzado se refuerza en Europa con ocho aperturas y aterriza en Latinoamérica.
El gigante renueva el Acuerdo Marco Global con el sindicato IndustriAll para el control de sus fábricas.
MIÉRCOLES
El grupo de grandes almacenes se sienta con los gigantes de la moda para renegociar condiciones.
La marca de chaquetas se expande con retail: aterrizan en Las Rozas Village.
La compañía suma y sigue en Latinoamérica: desembarca en Panamá.
El grupo de calzado se refuerza en Madrid: abre nueva tienda en Las Rozas The Style Outlets.
JUEVES
La compañía reorienta su estructura: ficha a una ex Diesel tras fusionar España, Portugal e Italia.
El grupo suma y sigue en EEUU: cuatro tiendas en tres meses en California, Massachusetts, Texas y Pensilvania.
Los grandes almacenes crecen un 1,3% y elevan un 14% su ebitda en el primer semestre.
La empresa, más cerca de la liquidación: encara un segundo ERE y el cierre de sus tiendas.
VIERNES
El grupo industrial da un paso más: ultima el lanzamiento de una marca de deporte.
La compañía se suma a la oleada de crisis: presenta concurso exprés y echa el cierre.
La empresa reduce capital en España para compensar pérdidas.
La madrileña Crocea Mors sale al rescate de la empresa: presenta una oferta por la unidad productiva.
El dueño de Dogi crece un 27% y gana 4,2 millones en el tercer trimestre.
La compañía avanza en España: abrirá en Barcelona, Alicante y Madrid.
El gigante se traslada en España: alquila a Merlin sus nuevas oficinas.
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