‘Travel retail’ en 2018: más oferta, más pasajeros, pero menos gasto
El travel retail se repiensa para volver a despegar. Pese al aumento sostenido de pasajeros al calor del boom de los viajes low cost y el crecimiento en la oferta, el gasto en este canal, clave para muchas marcas de moda, ha ido en descenso. Así se desprende del informe Why Travel Retail Needs an Upgrade, elaborado por Boston Consulting Group. Colaboración, especialización, datos y seguimiento son, según la consultora, las claves para dar la vuelta al denominado sexto continente para el retail.
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