Ciudadanía: el reto para las marcas
Las marcas deben prepararse para interactuar con el consumidor ciudadano. Este nuevo tipo de consumidor espera que las marcas tengan un propósito, contribuyan a mejorar el mundo y den a conocer sus puntos de vista.
Ya es una realidad. Las personas empezarán a exigirle a las marcas que demuestren su compromiso con causas sociales, económicas, cívicas o ambientales. Al respecto, P&M habló con Sandra Triana sobre la necesidad de perfilar al consumidor desde un punto de vista ciudadano.
Ciudadanía: el reto para las marcas; vea la entrevista a continuación:
Publicidad
En nuestra edición 451 podrá leer más sobre Ciudadanía: el reto para las marcas; para conocer quién es el consumidor ciudadano con respecto a las marcas.
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