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  • Miércoles, 20 de febrero, primera reunión de comunidad CiB en el Big Bilbao / Otsailaren 20a, asteazkena, CiB komunitatearen lehen bilera Big Bilbao-n

Miércoles, 20 de febrero, primera reunión de comunidad CiB en el Big Bilbao / Otsailaren 20a, asteazkena, CiB komunitatearen lehen bilera Big Bilbao-n

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Inmersos en el primer trimestre del año, nos reuniremos en el Big Bilbao para celebrar la primera reunión de comunidad del año.

En ella, entre otras cosas, se presentarán los primeros resultados de la campaña Smart CiB. Hace unos meses se instalaron en varios comercios innovadores de Bilbao dispositivos de análisis de flujo de personas para mejorar el conocimiento del consumidor y repercutir en un mejor rendimiento del negocio.

¿Qué efecto tiene en el establecimiento y en su entorno un evento en la ciudad?, ¿Por qué se modifica el número de peatones?, ¿A qué horas?, ¿Cuánto y por qué aumentan/disminuyen los visitantes en las tiendas?, ¿Y los tickets de venta?, ¿La calle justifica el precio del alquiler?… Son algunas de las numerosas preguntas que se han ido lanzando en diferentes reuniones de comunidad, y que se van a poder ir dando respuesta gracias a esta campaña.

comercios_innovadores_bilbao_reunion_comunidad_comercio_retail

Además de ello, la reunión también servirá para plantear objetivos para el año y trabajar los temas de interés.

Comercios innovadores de Bilbao, nos vemos el miércoles 20 de febrero a las 14:15 en el Big Bilbao. Al acabar, podremos degustar, como es costumbre, unos sabrosos pintxos.

———-

Urteko lehen hiruhilekoan murgilduta, Big Bilbao-n elkartuko gara urtearen lehen komunitate bilera ospatzeko.

Bileran, beste gauza batzuen artean CiB Smart kanpainaren lehen emaitzak aurkeztuko dira. Duela hilabete batzuk Bilboko hainbat merkataritza berritzaileetan pertsona-fluxu analisirako gailuak jarri ziren kontsumitzailearen ezaguera hobetzeko eta negozioaren errendimendu hobean eragiteko.

Zer efektuk du establezimenduan eta bere ingurunean hirian ospatzen den ekitaldi batek?, zergatik aldatzen da oinezko-kopurua?, zein ordutan?, zenbat eta zergatik handitzen/gutxitzen dira bisitariak dendetan?, eta salmenta-tiketak?, kaleak alokairuaren prezioa justifikatzen du?… Hauek dira komunitate bilera desberdinetan botatzen joan diren galderak, eta kanpaina honi esker erantzuna ematen joan ahal izango zaie.

comercios_innovadores_bilbao_reunion_comunidad_comercio_retail_2

Horretaz gain, bilerak urterako helburuak planteatzeko eta interesako-gaiak lantzeko ere balioko du.

Bilboko merkataritza berritzatileak, hurrengo azteazkena, otsailak 20, Big Bilbaon 14:15etan ikusiko gara. Bilera bukatzerakoan, denbora izango dugu, ohitura den bezala, pintxo zaporetsu batzuk dastatzeko.

Actividades CiBilbao, Comunidad CiB, consumo, Establecimiento, Innovación y comercio, Marketing, Retail, Titular

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